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Whoever came up with the ALS Ice Bucket challenge deserves to be enshrined in the Marketing Hall of Fame. It accomplished the dual purpose of focusing attention on Lou Gehrig’s disease while also raising millions of dollars for finding a cure.
Whoever came up with the ALS Ice Bucket challenge deserves to be enshrined in the Marketing Hall of Fame. It accomplished the dual purpose of focusing attention on Lou Gehrig’s disease while also raising millions of dollars for finding a cure.
 
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